Geoff Horn has been selling and promoting adventures in the outdoors since 1996. Long before 96, fun in the outdoors was instilled in Geoff by his family through many camping & tenting trips, recreation boating & paddling, and travel. Geoff partnered with family and opened Fresh Air Experience in Regina in the spring of 96. The store soon became the hub of outdoor activity, lessons, training, and great clothing and gear like The North Face. Over the years Geoff took many courses and certifications and soon began teaching wilderness courses, paddling courses, ski lessons, from the store and for many organizations. Geoff is a Paddle Canada instructor trainer in Moving Water, Lakewater, and Canoe Tripping, spent many years teaching Wilderness Education Association courses (WEA), set up and taught many XC ski courses & programs in schools all over southern SK. Geoff was a session instructor at the U of R teaching canoeing and skiing, and helped design and create canoe certification standards for Regina & area schools for safe canoe tripping and wilderness trips. Geoff also spent 10 plus years guiding and instructing for Churchill River Canoe Outfitters. Geoff with his staff and friends we always actively promoting outdoor adventures through many demos, lessons, store trips, and daily outings for the general public. Trips to ski loppets, MTB races, Adventure Races, runs, and trail runs were always on the schedule for Geoff and his colleagues. Summer vacations were always wilderness canoe trips like the Fond Du Lac, The Cree, Clearwater, Foster, Paull or sections of the Churchill, or back packing trips like the Sky Line Trail, Rock Wall or West Coast Trail. Downhill ski trips are mandatory each year in the winter with some Nordic and snowshoeing mixed in for fun. In 2006, Geoff and his wife Regan opened Prairie Summit Shop in Regina, a store dedicated to selling The North Face brand. The store quickly grew and locations were added in Winnipeg & Saskatoon. The Regina store was expanded 3 times to its current location on the corner of Park & Vic. The North Face recognized the success and dedication of Geoff, Regan, and the staff of the Prairie Summit Shop stores by partnering with them to create branded North Face stores in each of those cities. In the fall of 2012 Geoff left operations at Fresh Air Experience to focus on family life and The North Face Stores. Geoff & Regan have 2 daughters, 9 years and 6, who both enjoy outdoor adventures as much as their parents. The types of trips have changed slightly to be more children friendly, but wilderness canoe trips, day hike’s, biking, running, and skiing are always on the agenda. Geoff can always fit in an adventure into every week, every business trip, or every family vacation. The North Face motto of “Never Stop Exploring” is taken to heart with Geoff and how he lives his life.